Research and insight
A competitor comparison
A side-by-side comparison of five rivals on features, pricing and positioning, with the gaps marked.
For the point where you can name your competitors but could not say in one sentence what makes you different from any of them.
- Runs for
- 2 weeks
- From you
- 2 things
- Skills
- Competitor analysis, Synthesis, Writing
What the full brief covers
Every brief is written out before it runs, so nobody starts from a guess. We send it over when you ask for it.
- The deliverable in full, written as the thing you end up holding rather than as a job description
- The steps the intern works through, in the order they happen
- Everything we need from you, and the point in the project we need it
- How we scope it with you before it goes live, and what you can change
The 2 things we need from you are named in it. We run everything else: matching, scoping, check-ins, chasing and handover, with a Project Manager on the managed plans.